Working ON your business vs. Working IN your business

Be a Wealthy Therapist
When you look back over the past week in your therapy business, how many hours did you spend seeing clients? How many did you spend doing paperwork? How many did you spend marketing? How many did you spend managing your money? How many did you spend meeting new referral sources?

If you’re like most therapists, your answers will weigh heavily towards time spent seeing clients. You might get your paperwork done (especially if the notes are a prerequisite to being paid), but, often the marketing, financial management, and referral sources fall off the edge of the table.

Why is that?

I think it’s because it’s easier to deal with the urgency of the now than it is to plan for the outcomes of the future.

Let me explain what I mean.

If you have a client in front of you, you think, “Oh, that’s great. I just made $xyz for the hour.” But what happens when that client completes therapy, and you haven’t built up a steady referral stream of clients to replace him or her?

You worry about money and get stressed out.

Then the cycle repeats.

In order to get out of this cycle, you must set aside time not just to work IN your business (such as seeing clients and doing paperwork) but also you have to set aside time to work ON your business (creating systems, completing marketing, building your networks, and planning for the future.)

Most therapists don’t know how to do this properly. After all, we went to school to become clinicians, not CEO’s.

Yet the #1 benefit of working ON your business is that you learn how to think like a CEO- making strategic decisions, working towards a clear vision, and knowing what you need to do next to grow your practice.

Wouldn’t it be great to feel confident and steady within yourself and your practice and your marketing, knowing you could easily replace clients who left- and attract even more clients besides that?

The key to this is learning how to work ON your business.

It’s something that you can learn, but it often takes some time- you have to overcome the limiting beliefs (we all have them) and the stories that tell you can’t have what you want, or that planning and business development is a waste of time.

It’s absolutely not.

I want you to stop cycling through the highs and lows of private practice. This is why I want you to consider working with your very own coach.

We have three current opportunities for you to do that.

1) The first is our year-long Ruby mentorship program, which is for those of you who have less than full cash practices OR who have insurance based practices you want to transition to cash. We’re only accepting a handful of new students to insure that everyone gets personalized attention. You must apply and be accepted for this program:

2) The second is our year-long Emerald program, led by me, which is for clinicians who have full cash pay practices and are now wondering how to leverage their time so they can make more and work less. I only have three openings in my calendar to support new Emerald clients. You must apply and be accepted for the program.

3) The third is our six-month individual coaching program. This is for those of you who may need something different than Ruby or Emerald can provide. You must apply here and be accepted for the program:

No matter which program you join, you’ll develop the confidence and knowledge you need to be a more successful CEO.

Just like Jyl Scott-Reagan, who shares:  “It’s really more than about money. What it is, is sustainable now. Most weeks my practice is close to full. There’s a real difference in not only that I’m not worrying so much, but I really do feel a lot more confident. It’s surprising.”

Or Jen Kilgo, “I’ve been told it takes people often 3 to 5 years to build to this point. It’s been about a year and a half. That’s pretty cool. I don’t think that that’s…I think all of us are capable of that when we are getting the right support and aligning in the right way with what we really love and who we really are instead of trying to be something we think we should be or do it the way we think we should. There was a lot of letting go of that for me that was helpful”

Or Michelle Kelley: “After starting work with Casey and her team and her program, I realized that my practice needed roots, not just wings. She really helped me to…this is where I am today…working on developing the roots of my practice, which is my community, networking, and community marketing program, which is really becoming known in my computer and working in ways as an introvert that are comfortable for me, whether it’s having lunch with someone one day a week, different people.”

If you’re ready to grow into a better, more confident, and more successful you- join us for one of our coaching programs.

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