You’ve probably heard the saying, “timing is everything.”
That is true in many areas of our life and work- and especially so when building a therapy business.
When you’re in the stages of actively building your business, you, naturally, want to see results. And sometimes they don’t show up when you think they should- or by the time you think they will.
So how do you know if this means you should work harder; keep doing more of the same? OR if you should be more patient and wait it out a little bit longer?
As you may guess, there is no one-size-fits-all answer. Let me give you a few decision points to consider; these will help you think about your situation more clearly.
First: start with this – do you have a specific and focused and consistent marketing plan? Or are you just trying a bunch of different, random activities?
Second: have you been investing in these activities for at least four months? Have you seen any results, no matter how small, in that time?
Third: can you financially afford to wait it out?
Let’s explore each of these in more detail.
Do you have a marketing plan?
If you don’t have a marketing plan- you want to create one first. (Working with one of my elite coaches can help). Trying to build a business without a marketing plan is like going to the grocery store wanting to make dinner, but you don’t know what you want to make for dinner, and so you buy a bunch of random ingredients, and come home and find out that they don’t go together. So your first step is to have a marketing plan. If you have one, go on to question two. If not, create a marketing plan before moving ahead.
Next, if you have a marketing plan, have you been investing in your marketing activities for more than four months? If not, keep going. If yes, what results have you seen in that time. If you have had NO results at all, NONE- then something in your plan or approach needs adjusting. If you have had some results, even if small, you will want to do more of whatever brought you those results.
If you’ve been working your marketing plan for more than 4 months, and the results aren’t really there, then it’s time to move to question #3- can you financially afford to wait it out? Don’t guess about this.
Get clear about your numbers so you can answer this confidently. If you can wait it out, then you might want to wait. If you can’t wait it out, then get a part-time or full time job. There is nothing shameful in working for someone else while you’re building your own practice. I personally did this three times!
These questions will help you make a decision about the right next step for you. If you use them, let me know what you decide you’ll do, ok?