“Give Me An Hour a Day for Seven Days and I Will Show You How to Create More Income and More Impact by Offering VIP Services”

Learn how to Design, Price, Offer and Deliver VIP Days, Intensives and Concierge Services in ways that feel good and have your clients asking for more.

From: Casey Truffo
Date: Tuesday 7:00am

If you are like most clinicians, you find these two thoughts running through your head:

1. How can I better serve my clients?

2. How can I increase my income?

Let’s take a look at how we can answer those two questions.

First, I know you care about your clients. A lot. You hold them in your head and your heart – not only during the session – but in your spare time too. You want to help them feel better and get better. Being of service …. being a great clinician is VERY important to you.

And I know you have a lot of plans to do just that.You get supervision to make sure your clients are getting your best. You attend training programs to improve your clinical skills.

But, let’s talk about it. What about the money?

I know you work hard and I bet you would like to earn more income. It would be nice not to have to worry so much about expenses. It would be nice to have extra money for a vacation or for the new car or computer you might soon need.

How do you increase your income?

You could simply raise your fees across the board. And while that may at first look like a good idea, studies have shown that this can cause therapeutic breaks and you may lose some clients. (Ever notice how many decide they are “cured” after a fee raise?)

You could raise your fees for new people only. Not a bad idea but an extra few dollars here or there is probably not what you had in mind.

But what if you could change the way you delivered your service in a way that helped the client get to their goal faster…or more simply…or more easily. And that the new way you delivered these services increased your per-hour income? With minimal extra effort.

Introducing my newest training:
How to Offer VIP Services for More Impact and Income

This training will show you how to offer VIP services in ways that can:

1. Feel better to both you and the client
2. Be more efficient or easier for the client (and YOU!)
3. Be perceived as more valuable by your clients (for which they will pay handsomely.)

This course is delivered in a Bootcamp style over 7 weekdays. We will meet for 60 to 75 minutes a day over the phone and computer. All sessions will be recorded and you will get transcripts and recordings to study later if you like.

On day 8, you will have what you need to start offering VIP Services Immediately. In fact, you can offer them on the next intake call.

Here is what we will cover in this new training:

How to Offer VIP Services for More Impact and Income: A 7 ModuleTraining Program

Module 1: What are VIP Services and Who Will Pay for Them? As heart-centered healers, the idea of offering VIP services can at first seem both exciting and scary. So, let’s jump in and right away and answer these questions: Why would anyone pay for VIP services? What is the benefit to the client? Are there really people that will pay for VIP services – especially in this economy? Is this only for wealthy clients? What about the people who cannot afford them? (How to differentiate your services) Are there populations, issues or modalities that are more suited to VIP services? Is there another way to describe them other than VIP or Intensives? Are there any downsides to offering these types of services? Do we need to do this as coaches or can we do it as therapists? Will insurance pay? (Short answer: No. If you are an insurance based practice it is going to be difficult to offer VIP services and be paid privately.)

Module 2: How to Package, Structure and Deliver VIP Days, Intensives and Concierge Services (With ease and at low cost to you). You will learn: Step-by-step timing for a structured Intensive or VIP Day Five types of Concierge Services that would add value (and people would pay you for) How to deliver your VIP services in ways that increase your energy 5 high-value, low-cost extras you can add to make your clients feel more special How to find the ‘just right’ amount of service and time you want to offer for VIP services (so that you don’t feel burned out) How to get instant feedback from your clients as you offer these services

Module 3: How, Where and When To Market Your VIP Offerings We’ll cover how to: Find clients who are willing to pay for these services Develop your VIP Services marketing plan (It is easier than you might think) Review the pros and cons of adding these services on your website Best way to introduce these VIP service to new clients or existing and former clients (when speaking, networking, or on the phone) Talk about the fees in ways that make you and the client see the value Handle it when you are already offering VIP services and not charging for them Talk about these VIP services without feeling gimmicky or narcisstic Decide whether or not to offer these services via an online appointment calendar

Module 4: How to Set, Negotiate and Collect Your VIP Fees (Complete with Samples and Examples). We’ll cover how to: Find the ‘right price’ for each service so that you balance your desire to make money with your desire to be of service Get paid…and when Sample VIP day and Intensive price structure range Offer VIP services to clients so that they see the value Sample script you can use immediately to distinguish between your VIP services and regular services (In other words, what to say on our next intake call) Join with potential or new clients in order to reduce your potential VIP service cancellation or no-show rates – once they’ve scheduled with you Speak with potential or new clients on the intake call so they feel good about their choice – whether they decide to go with your regular service or VIP service Handle the ‘Do you take insurance?’ question (when you don’t and when insurance won’t pay for this) Design, offer and sell more ‘next step’ VIP services to the clients who love them

Module 5: We want you to feel like a VIP when you offer these services. Let’s make sure you take good care of yourself (as well as your other clients) as you expand your services. We’ll learn how to: Manage your time and energy if you offer both VIP and your regular service offerings Make sure your existing clients still get great service even if they aren’t taking advantage of your VIP Offerings Creatively schedule your Concierge and VIP services calendar (with all you are doing already) Start out – when to schedule your first VIP offer Add VIP Services if your practice is already full Test your offering first so you know what works well and can modify what doesn’t work for you Handle the reactions of your colleagues when they hear what you are up to Move toward an all fee-for-service (cash-pay) practice if you want to transition from an insurance practice Evaluate what is working and what needs to change for better results

Module 6: Group Coaching Call with Casey: Putting it All Together On our last session together, you will have the opportunity to gain clarity and get any final questions or concerns address. Ask questions about anything that isn’t clear for you yet. On this call, I will also personally coach at least 2 people on their VIP offerings Volunteer to be coached or be inspired as others get ideas and feedback

Plus…this bonus module

But there is MORE…All registrants get:

1. All 7 calls will be transcribed for later review. You can print them out or read them online. Search to the part that was the most important for you.
2. 24 hour, on-demand access to the recordings of all modules.
3. Checklists to get you started and to keep things simple
4. View templates of sample VIP offerings. Use these to get your creative juices going.

Plus all registrants who sign by February 28, 2013 will receive these bonuses:

1. I know you have questions. Offering services like this can be a stretch. So attorney and therapist Steve Frankel will join us for a special group conference call to answer our questions to make sure we avoid any thing risky.
2. Carol Erb, Ph.D heard me talk about VIP Days at our November conference, More Income for You. Carol was intrigued and tried them immediately. Wait until you hear her story. If you wonder how clients will react to these offerings, you don’t want to miss this interview.

I am sure you have questions….

“Is this training for me?”

This training is for you if:

• You are interested in being paid more per hour
• You would like to add new items to your menu of services to improve your profitability
• You recognize our culture needs us to be more flexible
• You are looking for ways to offer added flexibility to your clients
• You are a self-starter and just want to know what and how to offer these services

Who should NOT attend this training?

• Clinicians who have no desire to increase their impact or income
• Clinicians who wish to remain 100% insurance-based
• Clinicians who believe their services are not valuable
• Clinicians seeking continuing education credits. (No CE units are available for this program.)

“How much is the ‘How to Increase Your Impact and Income with VIP Services’ training?”

The fee is one payment of $595. And you can make back your entire investment with just one or two VIP Services.

Building a practice isn’t easy. And I know you deserve more for all you do. Let’s explore this Win-Win strategy of offering VIP services.

“How is the training delivered?”

We will meet in a group conference call over the phone for 7 weekdays in a row for one hour each day. (Recordings will be available within 2 hours of each call. Transcripts will be available within 72 hours of each call.)

Each weekday (on our call) I will teach one module in our curriculum. Each call will be recorded and available for listening within two hours of the call.

Calls will be at noon pacific/3pm eastern each weekday starting Monday, March 4 through Tuesday, March 12, 2013.

Each day you will be given a homework assignment. This is to help jumpstart your progress and get you into action.

After the 5 modules taught in the daily calls, if you have done the homework, you will be ready to start offering your first VIP services – perhaps to the next person who inquires about your services!

“Why Bootcamp style? Do I have to attend every day?”

Your greatest competition is not another therapist. Your greatest competition is your own inertia.

I get it. We therapists are great ‘learners.’ We love to study and analyze. But the fact is that in order to stretch and try something new, you have to take action. And what I have discovered is that the slower the teaching of new information, the slower the implementation by the ‘learners.’

Trying something new – like offering VIP services – can be out of our comfort zone. It can bring up all kinds of fear and “trauma-drama.” The only way I have seen people successfully move though (and reap the rewards) is to learn quickly and try what they have learned. That is why the Bootcamp approach can be so powerful. It helps you to tiptoe past the sleeping ‘trauma-drama.’ You will be amazed at what you can accomplish!

All that said, you do not have to attend daily. You will have access to the program recordings and transcripts for 3 months.

Here is everything you get when you join us for this new training:

• Module 1: What are VIP Services & Who can afford them?
  Develop a VIP Mindset
• Module 2: How to Package, Structure and Deliver
  VIP Days, Intensives and Concierge Services
• Module 3: How to Market Your VIP Services
  Where do you find people who want them?
• Module 4: All Things Money
  How to find your ‘right price’ and offer these services
• Module 5: Boundaries, Self Care, and Practicalities
  How to manage this when you have other clients
• Module 6: Q&A and Laser Coaching with Casey Put it all together and get clarity so you can get started right away
• Bonus: Q&A call with attorney and therapist Steve Frankel
  We know you have questions – ask the attorney!
• Bonus: Video interview with VIP therapist
  Watch how someone like you is successfully offering VIP services (and loving them)
• All Modules (Video & Audio Training:)
  Available on-demand 24 hours a day from anywhere in the world for three months (access will expire on June 15, 2013)
• Transcripts of each module so you can review
• Checklists to simplify your process
• Sample Scripts to Offer Your VIP Services to Clients

The fee is one payment of $595. And you can make back your entire investment with just one or two VIP Services.

If not now, when?

How are you going to distinguish yourself from the thousands of therapists in your area?

Priority Order Form YES! I want these exact strategies to boost my business. I understand I will be billed $595 today to receive this VIP Services training delivered over 7 weekdays starting Monday, March 4, 2013. I will have access to the recordings of all training modules which I can watch at anytime 24 hours a day from anywhere in the world for three months (access will expire on June 15, 2013). I can get a credit issued if, by Day 2 of the program, I am unsatisfied with the program for any reason. This credit can be applied toward any other Be a Wealthy Therapist product.(I understand that no cash refunds will be available.) The fee is one payment of $595. And you can make back your entire investment with just one or two VIP Services. Whether or not you decide to join us for this training is certainly up to you. But I want you to ask yourself 3 questions: How are you going to distinguish yourself from all the other clinicians in your area? What plans do you have to add flexibility and desirability to your menu of services? How will you increase your income this year? I believe that expanding your services to include VIP days, Intensives and Concierge Services can be one way to easily address all three.

As always, your mission is my success,

Casey

I believe in you.