Fill Your Practice with Ideal Clients or Transition to a Fee-For-Service Practice

Build a profitable therapy practice with a simple but revolutionary coaching program


Dear Therapist-Colleague,

casey-rubyBuilding a private practice seems like it should be easy. You have your certifications. You have your office space. You have your forms. You’ve built it. Shouldn’t clients be showing up?

You find yourself in your office for hours a day, willing the phone to ring- yet it hardly does. And, when it does, you aren’t really sure how this client found you- and, even more importantly, how you can get more clients to find you.

This turns practice building into a hit or miss kind of process, where you don’t know what actually works, so you don’t know where to focus your marketing efforts- if you are even marketing regularly at all.

The bad news is that this is a very stressful way to build a therapy practice. You might be tired of trying to build a referral network, attending networking meetings, reading books, and trying out social media- and still, nothing works.

The good news is that it doesn’t have to be this way.

How do I know?

Well, I’ve built a successful multi-clinician therapy center in the past two years- aside from training thousands of therapists to build their own full practices with cash pay clients.

If you keep reading, I will share with you how you can build your own full practice, whether you are just starting out, or if you have an insurance based practice that you want to transition to full cash pay over the next few years.

There has never been a better time to build a your practice – whether you wish to do so with insurance clients or if you want to move off insurance companies to a fee-for-service practice. We know for a fact that people want to come to therapy and are searching for caring, qualified therapists to help them.


Using my step-by-step proven blueprint system of practice building, my clients, like Nikki, are seeing results like this:

“I can’t say enough about the Ruby mentoring program. Not only has it helped me get 10 new cash pay clients in the past year, but it’s given me a proven system for easily and effectively marketing my practice so it can continue to grow.”


Or Cerina, who shares,

“The Ruby program has been instrumental in filling my practice. I started out a bit slowly, trying to figure out who I wanted to work with and who I could best serve. But, once things clicked, I got 17 new clients in just a few months. I know my results aren’t typical, but I know the Ruby program works.”


Or Marcia, who relates,

“The Ruby program is so fantastic. I am building a strong community network and already receiving referrals. In fact, my most recent speaking engagement brought my three new clients.”


Now, I share these stories with you so you can know what’s possible. Do I guarantee you’ll have these same results? No. I can’t, because I don’t know you, I don’t know what you know, and I don’t know what actions you’ll actually take.

However, what I do know is this: if you follow my proven curriculum, implement what you learn (with the support and structure provided by your individual coach), you will be laying a strong foundation for a profitable cash based practice.

You may be thinking, “Casey- that sounds great- but how long will it take to fill my practice with ideal clients?”

That’s a great question. It will take at least a couple of years, maybe more. Some people have done it more quickly; some people have taken somewhat longer. Though if you plan to be in practice for a while, a few years invested in building your practice can create ongoing benefits for you for years to come. So, for example, you could invest a year of time, and build a strong foundation that will benefit you for 5, 10, 15 years- or more.

If you’re a serious business owner, you’ll understand that building a solid business takes time, and you’ll see that a few years of investment for ongoing return is a good pathway to consider.

I’m pleased to share with you this proven system, which we call the Be A Wealthy Therapist Ruby Mentorship Program – a year-long mentoring program.

The goal of the Ruby Mentorship Program is simple: we want to help you have the therapy business you want.

The entire Ruby curriculum is based on my 5 Steps to Becoming a Happy, Healthy, Wealthy, Therapist. The 5 steps cover Money Wisdom, Strategy, Creation, Action, and Perspective.

Each of these is important components in building a profitable therapy business.

Here’s what the Ruby Mentorship Program (12 months) includes, in the big picture:

Private Individual Coaching with Your Elite Be A Wealthy Therapist Coach

  • A Ruby program group orientation call with me, Casey – so you can learn how the program works and what your responsibilities are
  • A 1:1 initial call with your Elite Be A Wealthy Therapist Ruby practice building coach- so you can meet each other and lay out a plan for your VIP day
  • A 3 hour VIP day with your Elite Be A Wealthy Therapist Ruby program coach – so you can get a fast start on the first part of our program, which focuses on improving your money management and creating a strategic plan
  • 9 additional 1:1 coaching sessions with your Elite Be A Wealthy Therapist Ruby program coach

Group Callsgroupphone-ruby

  • 10 limiting beliefs group calls, taught by me, Casey Truffo approximately once per month- these calls will help you uncover areas of ‘stinkin’-thinkin’ so we can clear those up and stop the self sabotage
  • 10 accountability group calls, facilitated by one of our team coaches, which will help you stay focused and get things done
  • 8 technology training calls, so you can get your questions answered about your website, social media, and any other online marketing concerns you might have

Training, Support and Resourcesresources-ruby

  • All Access pass to our Ruby Academy – Five of our most popular Be a Wealthy Therapist classes to take at your leisure:
    * Marketing Bootcamp
    * How to Attract Clients with Speaking
    * Write Your Website Copy in a Week,
    * Therapy Business Finances and the
    * How to Build Your Full and Rewarding Private Practice self study course
  • Access to all group lessons and recordings in an online resource center, so you can listen and re-listen at your convenience
  • Private Facebook group, so you can meet your other Ruby group mates and get support, as you need it.


The Ruby program has been offered for the past 6 years, and we have numerous testimonials from past clients- including some who have repeated Ruby several times, because they realized they could not get this therapy specific business coaching anywhere else.

So, you can see that if you follow the program, you can make the program work for you.

Meet Your Be A Wealthy Therapist Coaching Team

stacy-ruby jenny-ruby jeremie-ruby
helen-ruby arie-ruby rachna-emerald

Wondering about the investment for this program?

That’s a reasonable question. And I’m happy to answer it, but first, let me put this question in perspective.

It’s been said that the cost of anything is the amount of life you exchange for it. If you are currently under significant debt or financial stress, Ruby is not the right program for you. If you are unwilling to market yourself, Ruby is not the right program for you. If you are resigned to barely making a living, and you want to keep doing things as you have been, Ruby is not for you.

However- if you are willing to be coached, willing to try different marketing strategies to find the ones that work for you, and are willing to get a job- if you have to- while building up your private practice- then you might be a good match for Ruby.

trust-rubyemeraldHere is the investment for Ruby 7: (There are two payment options)

* Pay in Full (one payment): $6,500
* Payment Plan: $1500 deposit and 11 monthly payments of $499 (Total $6,989)

Depending on your money mindset, you’re either thinking, “wow- all that training, access, and coaching for just $499 a month? (And incidentally, it works out to about $155 per hour for each component of the program – and that does not even include all the classes you will have access to in the Ruby Academy) OR you might be thinking, “That is a A LOT of money. I’m just not sure it’s worth it.”

Again, it depends on your money mindset. That’s one thing we work on in the Ruby mentorship program.

Our Ruby Client Karen shares,

“I still have my own full practice for myself (along with associates), but I’m learning to schedule time to take care of my business, to track inquiries and conversion rates so I can manage my business. I’m much more comfortable with wearing that business hat than I ever was before.”


If you are willing to invest in the Ruby mentorship program and understand that while you’ll be paying about $155 per hour, you’ll be gaining so much more. You’ll understand what works for marketing your practice. You’ll gain confidence in knowing what you need to do, step by step, to build your practice as you wish. You will get support, structure, and accountability to keep going with your marketing- even when it’s difficult. You’ll get your technology questions answered, and, from time to time, you may also receive additional surprise bonuses to help you progress faster.

Some of our clients gain 3-4 new, cash pay clients while in the program, and that income – even if you charge $100 a session- if you multiply that $100 a session times 4 sessions per month times 5 months – you can see that just one new cash pay client would bring you $2000; which covers a portion of your Ruby investment. Again, I cannot promise that you’ll get 3-4 clients during our time together, but it is possible to do that and more – if you follow through with the assignments and suggestions in the program. And you will be learning the techniques that will work for years to come – to grow your business exactly where you want it!

Will this be Your Ruby Year?

I want to be very clear about this, the Ruby mentorship program is not for everyone, and not everyone is right for the Ruby mentorship program. If you can’t imagine spending this money on building your practice, then please don’t. You can keep doing whatever you have been doing.

If what I’ve shared with you seems like a good fit, and something you’d like to learn more about, then you’re ready to take the next step, which is to apply for the Ruby mentoring program.

The application is just a few questions long, but please take time to fill this out thoughtfully. After all, it’s our first chance to meet and assess whether you and Ruby will make a good match. So please consider each question thoughtfully and be honest with yourself- and with us.

Once we receive your application, we’ll review it and set up a time to chat with you about what you’re looking for, and to ascertain that, indeed, Ruby is the right program for you. If it’s not, we have a complement of other coaching and training options you could consider. If the program is right for you, this call will be a chance for you to ask any questions, and if you are satisfied with what you learn, and we want you in the program, we’ll move ahead to the next step, enrollment.

If you want to build a solid foundation and attract more clients – or move toward a cash-based practice, using a proven system that works, please complete the Ruby Mentorship Application today.

If we’re a good fit for each other, we are so looking forward to welcoming you to the Ruby program!

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Love and Blessings,