I am so excited. We open our new counseling center in a couple of weeks. I wanted to share with you some of the business lessons I am learning.
Lesson 1: Nothing proceeds without values and vision.
At first I thought, “I’ve opened offices before so this is not big deal.” But then I started to work on our center’s website copy. Then I stopped. I couldn’t seem to write a word. Nothing.
Why had I been able to help literally tens of thousands of people with their individual and group practices, and I couldn’t move forward on my own?
Then I got it. I knew I wanted a counseling center – but I didn’t have a cohesive set of values or a vision for the center. So I spent time (a weekend) with these questions:
1. What three values are most important to me (personally)?
2. What would a counseling center based around those values look like?
You would think these are quick, easy questions but actually they invited me to go deep.
(I invite you to do the same process. It was quite eye-opening!)
Here is what I came up with:
My three personal values: Mentor. Authenticity. Bless.
My personal values statement: I stand for hope. I help open doors to a brighter future. My mission is to bless the people I am meant to serve…to be a mentor to them…and to do so while letting them see the authentic, completely-imperfect me.
Okay, all well and good. But that sounds like a value statement for my mentoring work with therapists. How would a center be infused with those values? What will the center look like when we have ‘arrived’ at our goal-mission?
After more thought (and admittedly some procrastination) I came up with this:
Our Counseling Center Mission and Vision
Our mission is to help people find and have more…more love, more joy, more peace…in their lives and relationships. We help people to find and enjoy peace of mind…and heart.
We specialize in VIP customer service. This means being highly responsive and courteous to our clients and prospects. Our culture is one of love, compassion and service and all our actions are infused with those values. One might call it ‘down-home, southern hospitality.’ Our team dresses professionally and treats our clients with utmost respect.
Our marketing is of the highest caliber. We have a lovely, well-optimized, client-attractive website. Each Counseling Center therapist will have his or her own page on the site. Additionally, our Counseling Center will help our therapists with the marketing copy on that page. In general, our marketing is infused with love. We really do love our clients into our practice.
Just as we strive to help our clients, the Counseling Center strives to help our therapists and staff find more joy and satisfaction in their work. There is no struggle for our center clinicians to attract clients, as the Counseling Center provides the new client referrals.
Bottom line: Our Counseling Center is a great place to come to – either as a therapist, staff member, or client. Everyone is treated with love and respect. We love what we do and our clients love it too.
After I wrote that, I was able to finish the website copy in a day. This confirmed my belief that it can be done quickly . And when we are procrastinating, it is important to figure out the block and move forward.
In the next post, I will share another lesson I learned – about ‘time management.’ After all, where can I find the time to open a counseling center when I am already running my full time business, Be a Wealthy Therapist?
PS We are looking for 2 additional part-time (evening and weekend) therapists. If you are a therapist in Orange County who is drawn to our vision (and have at least 5 years experience working with couples and individuals with relationship issues and/or anxiety), Please send your CV to Casey@TherapistLeadershipInstitute.com. Please note: We are looking for therapists who do not already have a private practice within 20 miles of Fullerton. We’d love to have you join us!