Opening Up A Counseling Center

Opening a Counseling CenterI am so excited. We open our new counseling center in a couple of weeks. I wanted to share with you some of the business lessons I am learning.

Lesson 1: Nothing proceeds without values and vision.

At first I thought, “I’ve opened offices before so this is not big deal.” But then I started to work on our center’s website copy. Then I stopped. I couldn’t seem to write a word. Nothing.

Why had I been able to help literally tens of thousands of people with their individual and group practices, and I couldn’t move forward on my own?

Then I got it. I knew I wanted a counseling center – but I didn’t have a cohesive set of values or a vision for the center.┬áSo I spent time (a weekend) with these questions:

1. What three values are most important to me (personally)?

2. What would a counseling center based around those values look like?

You would think these are quick, easy questions but actually they invited me to go deep.

(I invite you to do the same process. It was quite eye-opening!)

Here is what I came up with:

My three personal values: Mentor. Authenticity. Bless.

My personal values statement: I stand for hope. I help open doors to a brighter future. My mission is to bless the people I am meant to serve…to be a mentor to them…and to do so while letting them see the authentic, completely-imperfect me.

Okay, all well and good. But that sounds like a value statement for my mentoring work with therapists. How would a center be infused with those values? What will the center look like when we have ‘arrived’ at our goal-mission?

After more thought (and admittedly some procrastination) I came up with this:

Our Counseling CenterOur Counseling Center Mission and Vision

Our mission is to help people find and have more…more love, more joy, more peace…in their lives and relationships. We help people to find and enjoy peace of mind…and heart.

We specialize in VIP customer service. This means being highly responsive and courteous to our clients and prospects. Our culture is one of love, compassion and service and all our actions are infused with those values. One might call it ‘down-home, southern hospitality.’ Our team dresses professionally and treats our clients with utmost respect.

Our marketing is of the highest caliber. We have a lovely, well-optimized, client-attractive website. Each Counseling Center therapist will have his or her own page on the site. Additionally, our Counseling Center will help our therapists with the marketing copy on that page. In general, our marketing is infused with love. We really do love our clients into our practice.

Just as we strive to help our clients, the Counseling Center strives to help our therapists and staff find more joy and satisfaction in their work. There is no struggle for our center clinicians to attract clients, as the Counseling Center provides the new client referrals.

Bottom line: Our Counseling Center is a great place to come to – either as a therapist, staff member, or client. Everyone is treated with love and respect. We love what we do and our clients love it too.


After I wrote that, I was able to finish the website copy in a day. This confirmed my belief that it can be done quickly . And when we are procrastinating, it is important to figure out the block and move forward.

In the next post, I will share another lesson I learned – about ‘time management.’ After all, where can I find the time to open a counseling center when I am already running my full time business, Be a Wealthy Therapist?

Stay tuned.

PS We are looking for 2 additional part-time (evening and weekend) therapists. If you are a therapist in Orange County who is drawn to our vision (and have at least 5 years experience working with couples and individuals with relationship issues and/or anxiety), Please send your CV to Please note: We are looking for therapists who do not already have a private practice within 20 miles of Fullerton. We’d love to have you join us!

7 Responses to Opening Up A Counseling Center

  1. najma mashadi says:

    Hi Casey
    Congratulation on your new adventure, I find your vison and website very informative. I am interested in your training . I live in Fulleton and I am interested in setting up a private practice in this area, on a part time basic for now. I am a LCSW and have over 15 year experience in psychotherapy, currently practicing in an Outpatient Clinc
    I look froward to hear form you

  2. Kathryn May says:

    Hi Casey, and congratulations on your new venture! I will look forward to hearing more about your experience as you get underway.
    Love and hugs,

  3. Pat Grijalva says:

    Casey, you never cease to amaze me. You are still offering more to all that benefit from U! Congratulations!

  4. Hi Casey,
    Congratulations on your endures. I’m curious. Are you accepting interns? I’m needing to complete my vignette exam. Waiting for approval to take exam. If yes, I would be honored to forward my CV for your review.

    Looking forward to hearing your response.

    Anita M. Jackson

    • Casey and the Team says:

      Hi Anita!

      Thanks for the inquiry. At this time we aren’t looking for interns. I truly adore and believe in interns, I just don’t have the manpower to do supervision and recordkeeping.

      Take care and keep us in mind for later!


  5. Rachel says:

    Dear Casey,
    I love the ease and flow in your post about the new center and especially the infusion of love. It feels welcoming, sincere and loving. Just the place I would want to come to – as a client, therapist or friend. Thank you for sharing so much of your process.

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