Want more cash-paying clients? You need a well-rounded marketing plan.

Join the entire Be A Wealthy Therapist coaching team and me, Casey Truffo for a powerhouse program designed to get that marketing plan off your to do list and into action! Let’s get your phone ringing!


December 1 – December 12, 2014
Get Your Marketing Plan DONE!

Dear Therapist Colleague,

180272321-2FACT: If you want to attract clients today, you need a comfortable, well-rounded marketing plan that you implement on a weekly basis.

I bet I know what you are thinking. “Yes, I need a marketing plan but I just don’t have the time.” Or maybe, “I tried marketing but, ugh… it is just too confusing and doesn’t sound like fun at all.”

If this annoys you…I understand. I’ve been there too.

I’ve felt let down by my graduate programs (who never told me I’d have to market a practice). I’ve been angry at the economic and cultural changes that have less clients picking up the phone looking for therapy. I’ve even been ticked off at the self-help industry and the internet that gives away so much for free that it is a wonder anyone pays for anything anymore.

And then there is the fear too.

The fear of “What if I can’t make it? What if I have to close my doors and go back to agency or government work?” After all, so much time and money has gone into becoming a clinician and opening the private practice. What does it mean if it doesn’t make enough money? It can be frightening.

Seriously, my friends, I get it. I have struggled with these same feelings and worries. Until I started taking back control of my practice income.

As you may have heard me say before, when I opened my practice, I sat in my chair waiting for the Intake Person to send me a client – until I realized I WAS the Intake Person. I had to come out of denial that someone else was going to make clients walk in my door. So I started studying marketing.

Maybe you have done that – bought a book, class or program on marketing your therapy practice. Therapists and healers are an intellectual group. We love to study. But you cannot learn to play the piano by reading a book. You can’t lose weight by reading a diet book. We need both the understanding of what do and the accountability to do it.

creation-wordsIs it time for you to stop the procrastination? To stop the Trauma-Drama and FINALLY get that Marketing Plan done?

Imagine it is just a few weeks from now. Imagine that on that day, you got up knowing exactly what to do to start building visibility and credibility in your community. How cool would it be to have your marketing tasks laid out for the week – marketing tasks that you chose specifically for your personality and your target market?

For over a dozen years I have been helping therapists to make more money. I can tell you that it is not rocket science; it is actually pretty simple. It takes a plan and working the plan.

Let’s get your marketing plan completed so you can start doing what works to create a thriving therapy business. Please join me for our upcoming program:


Register now for only $495 (or two monthly payments of $257)
and purchase the program by clicking the button below.



Bootcamp? Why?

If you haven’t created and begun implementing your marketing plan yet, it says something. Most likely it is a comfort issue. When you first start marketing it can feel uncomfortable. But here is the thing…most things you accomplish in life will be a stretch. They will feel uncomfortable at first. So, let’s get the discomfort over with quickly.

It is time to stop studying marketing and build the plan and implement it.

How will the Bootcamp work?

First you will take the pre-assessment questionnaire. This is to help you identify your marketing plan strengths and weaknesses and identify the areas where you should focus first.

Then we will meet in a group conference call over the phone for 10 weekdays in a row for one hour each day. Each day my Elite Be A Wealthy Therapist Coaches and I will teach what you will need to do to create a well-rounded marketing plan to get those next 5 cash-paying clients. Each call will be recorded and available for listening within three hours of the call. (Calls will be at 1pm pacific/4pm eastern Monday-Friday, December 1 – 12, 2014. DAILY RECORDINGS PROVIDED if you can’t join live.)

After the program, if you have done the homework, you will have your own marketing plan drafted and ready to begin implementing.

marketing-bootcamp-iconsWhat will be covered in Marketing Bootcamp?

My goal is that at the end of this program, you will have an actionable marketing plan. This means you will know exactly what to do to start attracting those next 10 cash-paying clients. So here are the main topics we will cover:

  • What content to put on a 2 to 4 page Client Attractive Website
  • How to get speaking engagements and how to turn audience members into clients
  • How to build relationships with potential referral partners (and keep connected with the ones you already have)
  • How to set, collect, and negotiate fees with ease

And all the while my team and I will be looking for and addressing stuck spots and limiting beliefs that often keep private practitioners from having the success they want.


Yes! Our goal is to get your plan done in 10 days (or sooner for those who are really ambitious!). Let’s get that website copy written. Let’s identify your signature talk title and have a plan to get speaking engagements. Let’s identify other ways to make your website more engaging. Let’s gain clarity on fees and release issues about money. As mentioned, each day you will have homework. This is to help you break through the procrastination and feelings of overwhelm that can cause you to stop. Please don’t quit before the miracle.

But, yes. There will be homework with each class. Some of you will read this and say, “This program is not for me.” And then I bless you and am glad you figured that out sooner rather than later.

But others of you will realize that there is work involved in building a practice and we are offering you a powerful opportunity to get a lot done in a very short time.

Who is the Marketing Bootcamp program for?

  • Any clinician tired of not having enough clients and tired of giving excuses for it.
  • Any therapy business owner who has tried to do this alone and has not been successful.
  • The self-aware therapist who is clear that procrastinating on marketing is not the answer and is ready to take responsibility for her business success.
  • The private practitioner who is not going to give up on the dream and is eager to ‘get busy.’
  • The business owner who wants a guide – someone who has built more than one six-figure business – so that they can get into action sooner than they might on their own.
  • The self-starter who is ready to get moving and wants to do so fast.
  • The entrepreneur who knows the success of her business is solely in her hands – and is ready to roll up her sleeves and gain more visibility and credibility.

Who is the Marketing Bootcamp program NOT for?

I am quite clear this program is not for everyone. (Bootcamps rarely are, right?)

This program would not be right for the therapist who does not realize that working ON your business is as important as working IN your business. It is not for anyone who plans to continue studying marketing rather than doing marketing. It is not for someone seeking CE units as NO CE units will be offered with this program.

This program is also not for anyone wanting to know about getting on insurance panels or getting paid via third party reimbursements. This content is about how to get cash-paying clients. That said, if you are already on insurance panels looking for more clients, the strategies taught in this program will work for attracting more insurance clients as well as cash-paying clients.

And Marketing Bootcamp is not for anyone who doesn’t have at least 2 – 3 hours a day for the two weeks of the Bootcamp. If you cannot carve out that time, this program would be a waste of your time, energy and money. This is a Bootcamp. There will be a one hour call each day and an hour or two of homework between calls. If you are unable or unwilling to commit to that time, then I’d recommend one of our self-study programs where you can work at your own pace. My goal with the Marketing Bootcamp program is to work with people who realize that sometimes we stop ourselves and are ready to stop doing so.

How many more days and weeks are you going to let go by saying “I’ve got to get a plan together to get more clients”?


Register now for only $495 (or two monthly payments of $257)
and purchase the program by clicking the button below.



In summary, here is what you get with Marketing Bootcamp:

A pre-assessment questionnaire to help you pinpoint areas to focus on during the Bootcamp


teaching A pre-assignment to help you understand how to market your practice – so you can hit the ground running. (Kind of like stretching before you get the gym.)


audio10 sixty-minute calls (with recordings) where my Elite Be a Wealthy Therapist coaches and I teach on websites, speaking, networking and coach on money and limiting beliefs. (Calls will be at 1pm pacific/4pm eastern Monday-Friday, December 1 – December 12, 2014. DAILY RECORDINGS PROVIDED if you can’t join live.)



Homework assignments to keep you in action so that at the end of our home study program, your plan is DONE!


You can dive into the pre-assignment materials today and get started!



PLUS!!! You get the instruction manual

All Marketing Bootcamp participants will get access to the revised How to Build Your Full and Rewarding Private Practice digital self study course.

This will augment and give you more detail on the subjects we cover in the classes, including soup-to-nuts instructions on how to attract those clients! (A $194 value)

Where will your practice be by next month?


If you register soon, you will get the entire video replay of the 2014 More Income for YOU conference.

Yes! You will have access to the entire event so that you stay inspired and get all kinds of ideas about how to make a profit and increase your income. This three day event was SOLD OUT and you get the entire conference to watch at your leisure via video replay.

Hurry, the opportunity to receive access to the More Income for YOU video replay is only available to those who register quickly.


Is it time for you to stop the procrastination? Please join us for this on-demand program:


Register now for only $495 (or two monthly payments of $257)
and purchase the program by clicking the button below.


What if I register and find the program is not right for me? What is the guarantee or refund policy?

There is no money-back guarantee or refunds offered for this program. I have outlined the topics and content and feel confident that this program will meet your expectations. If you have questions or are wondering if this is the right program for you, then please give us a call at 949.309.2590 ext 0 or send us an email at Support[at]InTLI[dot]com – and please replace the [at] with @ and [dot] with, well, a dot) – and we can look at your options. Sorry, we are unable to offer CEUs for this program.

Do you have questions?

We want to make sure this is the right fit for you. Please click here to send us an email or call us at (949) 309-2590 x0.

I am very excited about this program. It is the marketing program I used when I opened my counseling center last year and we will hit 6-figures in our first year.

To your success,

Casey and the Team

PS. Just two more things..

1. If you have been saying you want more clients, but not creating and implementing a plan, what is your plan to move past procrastination and fear…so that your phone starts ringing?

2. If you are decide to not join us for Marketing Bootcamp, when will you finally get that plan off your to-do list and into action? Honor yourself and set a date please. You deserve to have the business you want – and it takes a plan and action. Get yours into motion in order to have the results you really want!