Growing Your Practice is Not Just About Marketing

Growing Your Practice

When asked how to grow a therapy business, most therapists will say that it’s mostly about gaining new clients. Is that true? Yes. But is it everything?


Let me tell you a story. One time I was in a Chinese restaurant with Bob, and there was a sign on the wall that said, “trying to run a business without profit is like trying to eat soup with a fork.”

What does that mean?

It means that if you think that you can run a business without profit, and make up for it in volume of people (clients), you are basically eating soup with a fork. All the good stuff runs through the tines.

If you have no idea about profit, or you have no idea if you’re making any profit, and you’re marketing consistently, you may, unfortunately, be putting effort into your business that just leaks out. Not to mix examples, but it’s like trying to sail a boat that has sprung a leak. No matter how fast you go, or how many more people get into the boat, you’ll eventually sink the boat because the boat is leaking.

In practice building terms, that means that if your business’ core foundations aren’t set up correctly, it won’t matter how many clients you see- you’ll still be sailing a leaky boat.

This is why it’s vital that you know about- and actively implement the CEO Core competencies in your therapy business. Without them, you’ll constantly be working harder and harder, and still be short of money. Without realizing it, you could be leaving thousands of dollars on the table- money that you’ve earned and have a right to.

As we come up to US tax filing day; you may be noticing that your income wasn’t all you hoped for 2015. You may find that you didn’t make as much money as you wanted; or that you didn’t retain as much money as you needed.
These are all signs of a leaky boat.We can fix this, together, starting in May.

Join me for my newest class: How To Make More Income Without Getting One New Client and we’ll fix up your leaky boat (or get you a spoon for the soup, if you prefer food metaphors)- but either way, let’s look at your business and how you can make more money from all the work you’re already doing anyway.

And, if you’re one of the first nine people to register, you’ll get a private 1:1 coaching session with one of my Elite coaches. This is an added value, because I really want you to succeed.

Register here: How To Make More Income Without Getting One New Client.

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