A new year always brings with it a sense of new possibilities and heightened expectations. We often set goals to improve ourselves as human beings and to get rid of our bad habits. This takes a lot of willpower, and we are sometimes successful.
I think it’s equally important to set resolutions for your business. As you may know, I have been teaching about the 5 ingredients of being a happy, healthy, wealthy therapy business owner. The 5 ingredients are money wisdom, strategy, creation, action, and perspective.
You can see these ingredients here:
When I teach from this model, I share that there are specific actions you can take in each area that will significantly improve your income and your business.
Here are the 5 specific actions I would ask that you take, one from each of these 5 areas:
Money Wisdom: Start enforcing your no-show or late cancellation policy with all new clients. (If you don’t have one, create one.) This one step alone can bring you thousands of dollars in 2015.
Strategy: Review your ideal client profile (empathy map) and make sure you really understand what is in the head and heart of your preferred client.
Creation: Decide on three marketing actions that are likely to attract your ideal client.
Action: Calendar those marketing tasks and take action each week on your marketing plan.
Perspective: Keep a positive attitude about practice building. (After all, you don’t HAVE to be a therapy business owner. You could work at a hospital or agency. If you WANT to be a therapy business owner, let’s stay positive.)
These 5 resolutions will set a strong foundation for your 2015 success.