Some clinicians say that the market is saturated with private practitioners. But I have done the math. 1 in 4 people in the US and 1 in 5 in Canada and Australia are, at some point in their lives, diagnosed with a mental illness.
You can do the math and easily see that there are enough clients for all clinicians in private practice.
But how do you attract the clients that you are meant to see?
Building a profitable practice isn’t rocket science. It is simply about putting one foot in front of the other each day.
Steven Pressfield, in Turning Pro says that the difference between professionals and amateurs is that the professionals show up and do the work.
This means showing up for your marketing. This means finding marketing activities that are fun and feel authentic. This means doing them so that your community knows who you are.
But how do you do that?
Here are five quick steps:
1. Learn what options are available to you to attract clients.
2. Determine which ones sound like fun to you.
3. Evaluate how your ideal clients might respond to them. Pick the ones that sound like fun that you think would appeal to your ideal prospects.
4. Figure out what you need to learn and/or who you need to hire to help you with the ones you choose.
5. Calendar those activities. Do the work. Get your name out there.
People are waiting for you! Let them know you are there to help.
I can’t wait to hear your success story!!
Lots of love,