Starting a private practice is a big endeavor, and there is a lot to know and learn. From selecting the best office location, setting up your office procedures, and managing your finances, there is no end to the number of details you need to pay attention to.
However, even though your office location, office procedures, and finances are all key components of a successful private practice, they are not the most important things you need.
Not surprisingly, the most important component you need is a steady stream of new clients. After all, isn’t that why you got into this business? To help people?
So what does it take to build that solid foundation for your new practice?
In order to get clients, you need to have a marketing plan.
Actually, you need an effective marketing plan.
The curious thing about most therapists is that they want to have clients, but they don’t really feel comfortable with marketing. They are worried that marketing means they are trying to sell themselves or they worry about trying to convince someone they need therapy.
The truth is if you want to attract clients, you need to let people know you are there to help them out of their pain. This means having an effective marketing plan that uses your gifts, your personality and works. It isn’t about selling; it is about letting people know how to find you when they need you.
But how do you do that?
For a therapist new to marketing a private practice, there are essentially just a few steps.
You need to:
1) Know who your ideal client is – what hurts her heart and keeps her up at night
2) Have a basic website online – just 4 pages that appeal to your ideal client
3) List your practice on at least 3 online therapy locators
4) Have an easy plan for managing your finances
5) And know how to identify and stay accountable for the marketing you need to do
That’s all you need to create a solid foundation for your private practice. Some of you reading this are quite ready to jump in with both feet. Awesome.
But I know when I built my practice, I felt a bit uncertain and needed detailed instruction, support and structure to accomplish these goals. Building a practice is a lonely venture and I really needed someone to teach me what to do and then help me stay accountable to my goals.
That is why I am so excited to share the details about our Level 2 – Strong Foundation coaching program- called Pathway to Ruby – which is focused on helping you gain your first 5-10 cash paying clients.
If you feel overwhelmed with the idea of marketing your practice and want a structured and effective, step-by-step system, with personal support – check out Pathway to Ruby
After all, it is my mission to help you to build a solid foundation for your private practice. Your clients need you. The profession needs you. And I want to help you do it as efficiently and effectively as possible.
As always, I wish you amazing success.
Love and blessings,