A full practice does not sound like a problem to those clinicians just starting out or to those struggling to get clients.
But if you stay the course, become known online and in your community, and keep doing great work – there will come a day when your practice is full.
Then what? What will you do when a new, ideal client requests a session?
There are 3 ways to handle it.
1. Refer the client to a trusted colleague.
This may be someone you’ve known for years, gotten to know recently or even someone who rents space from you.
Advantage: Clients get a great therapist.
Disadvantage: No additional income for you.
2. Quote a new (and higher fee) for those inquiring and start a waiting list.
As your existing clients graduate, your caseload will begin to fill with higher fee clients.
Advantage: More income for you if the people wait for you.
Disadvantage: Can be complicated to manage a list.
3. Add clinicians to your practice to handle the overflow.
Advantage: You increase your income without adding more client hours.
Disadvantage: Requires systems and managing people.
While it is not for everyone, let’s talk about adding clinicians to your practice.
If your phone is ringing, it means you have created a reputable brand and your community respects you. Your marketing is working. And that says a lot about who you are and what you do – both as a clinician and as a business owner.
Now, imagine, if you hired a therapist you respected – someone who didn’t want to market their practice – and were able to refer your overflow to that provider. And imagine you received 40% of each session fee for providing the space and the marketing. This could mean an extra few hundred or even thousands of dollars for you.
It can be a win-win-win. You get to expand your business, serve more people, stretch your entrepreneurial muscles and increase your income. The new clinician in your practice gets clients without the worry about being a business owner. And your prospective clients get more choice since there is now more availability in your practice.
This is not for everyone. But if you have a full practice, enjoy being a therapy business owner, and love serving your community, this just may be the hot ticket for you!
Something to consider anyway…
Love and blessings,
PS I am preparing a new learning series on this topic: Things to Know when Adding Clinicians to Your Practice.
What is YOUR most important question on this topic? Comment and share below! I look forward to learning what is on your mind!