In the course of my journey as a business mentor for therapists, I’ve met a lot of therapists. (The number is probably in the thousands by now.)
And in these thousands of therapists, there have been very vocal therapists who have been horribly offended by my focus on marketing and sales as a function of owning a sustainable therapy business.
You see, there are still therapists out there who believe that “if I build it, they will come.” Yet, in most cases, this is a slow and agonizing way to build a therapy practice. Certainly, after 30 years of providing good service in the community, you will have built something that people will come for.
But between year 1 and year 30, what do you do?
The answer is – marketing.
You’ve heard me say this over and over, but I’ll say it once again.
The most reliable (and least agonizing) way to build a therapy business is by creating and implementing a regular program of consistent marketing.
This doesn’t mean marketing when you feel like it. It doesn’t mean marketing just before you run out of clients. It doesn’t mean marketing from a place of worry or desperation.
Just like you wouldn’t expect to reap the ongoing health benefits of exercise from just one exercise session a month, you can’t expect to reap the ongoing rewards of a full practice until you market it consistently.
Ok, so maybe I’ve convinced you of the importance of regular marketing. And maybe I’ve reminded you that you’re not yet marketing as consistently as you need to.
You’re intrigued and want to get going.
So I suggest you just get started.
And if you could use some guidance on exactly what to do in your marketing, then please check out my Therapy Marketing Bootcamp – it’s on sale until May 31.
To get your discount, at checkout, use promo code: TMB25 (be sure to hit the “apply button”).
Now you have no reason not to get started. 🙂
P.S. If you can’t even find the time to market yourself, then I strongly suggest you join me for How to Make More Money without Getting a Single New Client. We started last week, but you can still join us if you sign up today.