Continuing our short series of articles on how to be productive in the midst of a summer slowdown, today we’re going to focus on the idea of sharpening or improving your skills.
Generally, most therapists are very open to learning and growth, especially in clinical areas. Most therapists invest a lot of time and money to develop new clinical skills and to be better clinicians.
But those aren’t the skills I’m talking about improving- mainly because you’re probably doing that anyway.
Instead, I’d like to encourage you to sharpen or improve one of your business skills; ideally, something related to the management and oversight of your therapy business. While this may not be as exciting as learning a new treatment modality, it’s at least as important.
So what skill could you work on improving in the next 30 days? Here are a few to consider:
1. You could practice your client intake script, and improve your delivery of that. This will let you handle new inquiries with more confidence and ease.
2. You could go ahead and learn a piece of technology you’ve been putting off, but which will make your business easier to run.
3. You could strengthen your skills in terms of reading your profit and loss statements for your practice and in understanding what they mean.
4. You could systematize more aspects of your practice, and finally finish your operations manual.
5. You could learn one new marketing skill and implement it- within the next 30 days.
The key is to select an activity that will strengthen your business and your business skills, not just your clinical ones.
You need both business and clinical skills to run a profitable private practice.