What to do when you don’t feel like it

Don't Feel Like It

“Yuck. I just don’t feel like it.”

Do you ever experience a day or week where everything feels like too much, and you’re just not interested?

My guess is that most of us have experienced days like this at one point or another. As therapists, we are constantly working within many responsibilities at once- we are responsible to our clients, and then to ourselves. We juggle demands of family and health and finances, and even though we may be better equipped with tools for managing change, it doesn’t mean we always apply them on our own behalf.

Sometimes we find ourselves working with clients who put us out of our depth, or who push all our buttons. We might be going through life changes ourselves- maybe a new relationship, or the ending of one, the birth of a child or grandchild- and all the other experiences which make up human life.

It’s not always easy to keep going day after day when we don’t feel like it. Yet we must- and often do.

So what is really going on when you don’t feel like it?

I believe that this is an initial warning sign of not enough self care. If you are not eating well, not sleeping well, or not getting any time to relax- you will have less energy and interest for your usual routine. Even though positive life events are good, they still bring with them a certain kind of stress (eustress), which can feel as agitating as distress.

As therapists, we have to be very careful with our energy and resources of time, attention, and care.

If you’re feeling depleted, it’s a good sign that you need more care – for yourself.
 
What can you do this week to take better care of you?

(And did you know, business/life balance is one of the things we focus on helping you create in our mentoring programs.

If you could use the guidance of a coach who has been there and done that- learn more at http://beawealthytherapist.net/help)

Running in too many directions, but not getting anywhere?

Feeling overwhelmed may be a common occurrence when building a private practice, but it doesn’t mean that you have to feel that way.

And, in fact, I’d say that if you are feeling perpetually overwhelmed, you are spending a lot of energy- unnecessarily- and may even be slowing down your private practice success.

Here’s why:

Therapists, in general, tend to like new strategies, new techniques, and what I call “bright shiny objects.” They read about video marketing and decide to do a video blog. Then they decide to write an ebook. Then they decide to do a virtual teleconference. Then they want to teach an online course. And so on.

The problem is, as we shared in last year’s More Income For You Conference, is that each one of these ideas represents a distinct and new business model.
If you are having trouble getting your private practice to run well, why do you think you’ll be able to run an entirely new business on top of it?

Bright shiny object syndrome is one reason for business overwhelm.

Overwhelm also arises when you have no strategy, and you’re doing what I call “spaghetti marketing”- throwing a lot of things across the wall to see what sticks. And then, finally, the third source of overwhelm comes from spending money in various systems and programs which don’t give you results. The reason for this? Most of the online business building programs are tailored for those who want online businesses- which is not the same as a therapist having a private practice.

Overwhelm comes from doing the wrong things, at the wrong time, in the wrong order. You don’t know what to fix, so you keep doing more of what’s not working. Then you end up running in a lot of directions, but going nowhere fast.

(If this describes how you’re feeling, I’d strongly urge you to take decisive action now and get our help with building your private practice.)

Work more or be more patient?

You’ve probably heard the saying, “timing is everything.”

That is true in many areas of our life and work- and especially so when building a therapy business.

When you’re in the stages of actively building your business, you, naturally, want to see results. And sometimes they don’t show up when you think they should- or by the time you think they will.

So how do you know if this means you should work harder; keep doing more of the same? OR if you should be more patient and wait it out a little bit longer?

As you may guess, there is no one-size-fits-all answer. Let me give you a few decision points to consider; these will help you think about your situation more clearly.

First: start with this – do you have a specific and focused and consistent marketing plan? Or are you just trying a bunch of different, random activities?

Second: have you been investing in these activities for at least four months? Have you seen any results, no matter how small, in that time?

Third: can you financially afford to wait it out?

Let’s explore each of these in more detail.

Do you have a marketing plan?

If you don’t have a marketing plan- you want to create one first. (Working with one of my elite coaches can help). Trying to build a business without a marketing plan is like going to the grocery store wanting to make dinner, but you don’t know what you want to make for dinner, and so you buy a bunch of random ingredients, and come home and find out that they don’t go together. So your first step is to have a marketing plan. If you have one, go on to question two. If not, create a marketing plan before moving ahead.

Next, if you have a marketing plan, have you been investing in your marketing activities for more than four months? If not, keep going. If yes, what results have you seen in that time. If you have had NO results at all, NONE- then something in your plan or approach needs adjusting. If you have had some results, even if small, you will want to do more of whatever brought you those results.

If you’ve been working your marketing plan for more than 4 months, and the results aren’t really there, then it’s time to move to question #3- can you financially afford to wait it out? Don’t guess about this.

Get clear about your numbers so you can answer this confidently. If you can wait it out, then you might want to wait. If you can’t wait it out, then get a part-time or full time job. There is nothing shameful in working for someone else while you’re building your own practice. I personally did this three times!

These questions will help you make a decision about the right next step for you. If you use them, let me know what you decide you’ll do, ok?

Slow? Fast? Or Both?

BAWT

One of the questions I’m frequently asked is, “Casey, how long does it take to build a private practice.”

And my reply is, “About 2-7 years.”

2-7 years? – you might be thinking.

Why is that?

Well, I think of it like this…

There are slow ways and fast ways to build your therapy business. Neither is better than the other; and which you choose depends on your own unique skills, talents, and preferences.

“Slow” ways of business building tend to involve the process of building relationships over time. As therapists, you know that the most solid relationships are created from mutual respect and investment over time. It’s the same with your business marketing efforts. You might invest in a few deep referral relationships, which would take time to grow and generate results.

“Fast” ways of business building tend to be about reaching greater numbers of people at one time. You might do large scale speaking engagements, or invest in search engine optimization. While each of these can generate results in a few months; especially if you are targeted and assertive; they are not good choices for every single one of you. Not every therapist has the extroverted energy that speaking to large audiences tends to require; nor does every therapist automatically have an equal chance of attracting clients from the internet.

Growing your therapy business is like a fingerprint- no two businesses are exactly alike.

The goal then, is to learn the strategies of business building (such as through one of our mentoring programs), and then adapt what you learn to suit your personality.

This way, you can go fast, slow…or both, without frustration or overwhelm. That’s a much more sustainable way to build a business.

 

 

Are you Afraid?

Be a Wealthy Theraist

Fear is a part of life.

We know this, as therapists.

Yet we still don’t like feeling it.

I’ve been hearing from therapists around the country who are feeling stuck, overwhelmed, and paralyzed about the next steps to take in their businesses. More than one email this past week has been from a therapist who is “down to just 3 clients” and “feeling desperate”.

These emails break my heart.

Mostly because it doesn’t have to be this way. You don’t have to live with economic uncertainty or a sense of desperation.

But perhaps the worst of all is when I hear again from someone who wrote me three years ago, and they are still stuck in the very same place.

That breaks my heart even more.

You see, building your therapy business is not a mysterious or unknown process. There are certain steps that you take, one after the other, which put you on the road to financial well-being and private practice success.

Yet too many therapists think they have to invent these steps from scratch. You don’t. I’ve done the hard work for you.

(More about that in a minute.)

If you’re feeling stuck, paralyzed, or don’t know what to do next- the best thing you can do is take action. Move a small step in any direction that feels right. Take note of the feedback or results you get. If they are positive, take another step in that direction.

If you wanted to become an excellent cook, you might study cookbooks and watch cooking shows. You might, ultimately, even take live classes. It’s no different with building your therapy business. You need to study the right things, learn the right information, and take the right actions, at the right times.

Remember how I said that I’ve done all the hard work for you? I have. Our Be A Wealthy Therapist mentoring programs give you a step-by-step process for starting, growing, and accelerating your private practice, no matter where you are starting from today.

I’m passionately committed to the possibility that ALL therapists can get the business building help they need, so they can be free of fear, and no longer feel desperate, paralyzed, or uncertain.

If you’re tired of running around in circles and getting nowhere, let me invite you to step off that hamster wheel, and, instead, step on a better pathway to financial well-being and feeling hopeful about your business and its future.

All you have to do is visit http://BeAWealthyTherapist.net/help to see which of our programs is right for you.

You’ll need to invest money to make this work; but even the act of spending money for a better future is a step in the right direction.

http://BeAWealthyTherapist.net/help

Why Do It Alone?

Be a Wealthy Therapist

Do you find that building your private practice sometimes feels lonely and isolating?
I was noticing this myself as I was doing some work this past week for the OC Relationship Center, my clinical practice.

Where I have a ton of support in BeAWealthyTherapist- Amber, Rachna, and the Elite coaching team, I work more on my own at OC Relationship Center.

This week, I need to interview a new therapist, streamline our call/intake system, and possibly look for new office space. I’ve gotten used to the level of support I have in BeAWealthyTherapist, and then I find it missing when it comes to having to do work for the Center.

I thought that some of you might be able to relate. Are there times where you wish you had someone to talk with about the ups and downs of practice-building? Some connections with like-minded therapists who want to build their practices and be successful? A team of people supporting you and helping you move forward with confidence?

If reading any of that made you exhale or sigh… I’m speaking directly to you. Why are you doing it alone?

Is it because of fear? Is it because of negative thinking? Is it because you worry about being judged or criticized for the things you feel you should know, but really don’t?

All these things can hold you back- and make business-building more difficult.

You don’t need to do this alone.

So why are you?

How to Choose the Right Mentoring Program For You

Be A Wealthy Therapist

Investing in mentoring and coaching is a choice most successful entrepreneurs make. Most of us, and perhaps even therapists especially, did not grow up in business, and we never learned some of the things we needed to know.

This means that when we begin our private practices, we’re starting off at a bit of a disadvantage. We don’t know about things like profit and loss, we don’t know how much we need to earn in order to afford our lifestyle, and we can easily get pulled into spending a lot of money on hiring people to do things for us.

We don’t have a good framework to make decisions, so we “fly by the seat of our pants” and hope everything turns out for the best.

Sometimes it does, of course. But often it doesn’t.

So when you’re thinking about choosing a mentoring program, there are several key things you should look for:

#1) Is this the right time for you to invest in your business right now? Can you make business building an important priority?

While, of course, business building is not the only thing you need to do, if you are investing in mentoring, business building should be a primary focus. If you are experiencing health issues, or dramatic lifestyle changes (i.e. birth of a child, change in relationship status, moving house)- you might be better off waiting until your health is better and the changes have stabilized. This is only because it’s very difficult to have good results when you’re scattered in too many directions in your life.

If, however, you are focused on business building and feel scattered in too many directions there- feeling confused about what to do, or having difficulty with motivation or taking action, coaching is a fantastic way to get unstuck.

#2) Does the program offer a history of results for therapists?

This is important, because if you are going to invest time and money, you want to invest in a program that has a proven record of client success. I’m happy to say our programs do. The other aspect of this is working with a mentor or coach who runs a successful private practice him or herself. This offers a specific type of knowledge and insight that general business building coaching can’t always provide.

Believe me, I’ve spent thousands of dollars on coaching. And the most impactful coaching has been from those coaches who have had private practice experience and know about building a private practice.

#3) Is the program long enough to give me time to change?

Sometimes, therapists inquire if they can seek coaching for just a few sessions or just a month or two. Generally, I decline these requests. Why? Because coaching is an inside-out change process (a lot like therapy). It takes time, continuity, and structure to make lasting changes. I want you to have real success that lasts- and that’s why our programs are designed in the way they are. As a therapist, you probably would not feel you could do your best work if you didn’t have some continuity with your clients. It’s the same in coaching.

#4) Does the program offer support for practical implementation?

This is crucial- because you don’t want to learn how to build your therapy practice in theory, you want to actually do it. (Ok, even if you think you don’t want to do it, you really do. 🙂

It’s common to want to overthink and over-analyze and understand the whys and hows before you take action. Yet there is also such a thing as “overthinking”- and a program that focuses on implementation will balance both understanding and doing.

If you’ve been considering one of our mentoring programs to accelerate your private practice success, now is a great time to explore this option.

Imagine it’s January 17, 2017. You’d have completed your first year of mentoring, and I can promise you- your private practice horizon will be much brighter in a year than it is even today.